Becoming a digital marketing Professional in Nigeria…digital
Have you wondered why some people are extremely good at what they do, while some others barely get by? You will agree with me that one of the major reasons most professionals get frustrated in their respective area of duties can be traced to limited knowledge and tools. This problem is cuts across every industry, including Digital Marketing.
The situation is worse in Nigeria, a country where we have few digital marketing experts and training schools dedicated to building and nurturing digital marketing professionals. Unfortunately, the few schools and training centres available train at a very more often than not, unaffordable.
You can’t blame them, today digital marketing skills and expertise are the most sought after, following the new reality brought by the pandemic disease, the coronavirus. In this article, I will show you the top certifications that will make you an expert without you having to consider closing your bank account.
Top Certifications for Digital Marketing and Social Media Experts
Companies in Nigeria today are looking for digital marketing experts who are well equipped and immersed with the latest trends and technology in digital marketing, the best ways to position yourself for such opportunities is to start learning as much as you can today.
Below are top certifications you need to become a digital marketing expert.
1. Social Media Marketing Professional Certificate by Facebook
Facebook is still the biggest social media marketing platform on earth, they are not willing to give up this position any time soon. One of the strongest certifications you can get on your portfolios is a Facebook certification.
Facebook in conjunction with Coursera has put this course together to enable you to get ahead in your digital marketing career. This certification will give you an edge, empowering you with the skills to deliver on the job as a digital marketing professional, and start your career in social media marketing with a Facebook Social Media Marketing Professional Certificate, hosted on Coursera.
The Facebook Social Media Marketing Professional Certificate will help you master social media content development, management, and advertising, including social media analytics. To start this course, click here.
2. Hootsuite’s Social Marketing Training
If you are looking to advance your career in digital and social media marketing, you should consider taking this course, developed by Hootsuite. With about $200, you will learn how to create a powerful social media marketing strategy, you will learn how to build a loyal community on all social media platforms, including Twitter, Facebook, LinkedIn, Instagram and YouTube.
Most importantly, you will learn the best practice of social media marketing and how to develop content. This is a good one on your portfolio as a digital marketing expert.
3. Google Analytics
There’s a lot you can discover and achieve with Google analytics, including optimization for your campaign, understanding user behavior with your platform, traffic source, campaign report, and lots more.
Most employers like to have professionals with good analytics, it’s a must-have skill if you want to be an expert in Digital marketing. The good news here is that this course and certification is entirely free. Click here to begin your training in Google Analytics.
4. Google Search Marketing
If there is any important skill you should have in your arsenal as a digital marketer in Nigeria, it should be search engine marketing. If you ask me why, I’d say the reason is not far-fetched. Today’s consumers are more informed, especially with the advent of the coronavirus.
More than ever, they search and shop for their needs online. With skills in search engine marketing, you will be able to put your organization and yourself at an advantage of the discovery. You can learn the tactics of an online marketing strategy for free.
Read also: How Search Engine Works
It is not enough to desire a career; the proof of your desire is determined by the amount of time you are willing to invest in developing the right skills and competencies that help you become an expert in that field.
Although, certain people prefer physical and interactive pieces of training to video-recorded training. If you are that kind of person, then you can reach out to the digital marketing expert, Michael Owatunde. We would be happy to equip you with the custom made digital marketing training to help you advance your career.
To get in touch with me for personalized digital marketing training, click here to chat on WhatsApp or call +2348066104214.
